Tuesday, June 10, 2014

How do I keep track of the social popularity of my website?


When social signals started being used by search engines such as Google and Bing for ranking popularity of websites, one common question was heard throughout the blogosphere, "How do I keep track of the online popularity of my website?" Now, a concrete answer has arrived to that question, in the form of the product known as Social Metrics Pro.

The best part of using Social Metrics Pro is its simplicity. This is what makes it possible for even the most amateur online marketer to use this tool and harness its potential to gauge the online popularity of their website.

Social Metrics Pro is driven by a dashboard that keeps track of the social status of the content on the website. The dashboard is simplified with a system of color coding. Different colors indicate the relative popularity of the posts. Reds indicate posts that are performing poorly on the social networks, while greens indicate posts that are performing well on the social networks. As the poor performing posts are worked upon, the reds turn into greens, which is a direct measure of the improvement of the social signals of the website.
Social Metrics Pro also allows the optimizer to directly transfer the output into a Microsoft Excel file. This can be used to further analyze the performance of the website. These files are viewable on all spreadsheet processors.

The best part of Social Metrics Pro is that it is available as a plugin. Once installed, it sits pretty on the taskbar of the browser, until it is called upon to perform its analysis. The plugin works for any blog that has been created on WordPress, upwards of Wordpress 3.2 version. Its access is also available through the admin dashboard of Wordpress as well.

There are small features that help the newbie optimizer immensely. For instance, the webmaster can choose to refresh their data. The frequency can be preset, which helps to give an updated version of the social networking status of the blog at any required time. The plugin begins performing as soon as it has been downloaded and installed. Once installed, the plugin keeps on updating itself. There are free lifetime updates provided with the plugin, and a dedicated technical support team helps people with any issues that they might have.

Our final verdict is that Social Metrics Pro is a great tool for people who want to tap into the potential of social signals to bring their website on the top of the search engines. If you have any apprehensions about its functionality, you might put them to rest as this is one of the easiest optimizing tools that we have come across.

 Republished with author's permission by Erik Badeaux