Tuesday, June 10, 2014

How do I keep track of the social popularity of my website?


When social signals started being used by search engines such as Google and Bing for ranking popularity of websites, one common question was heard throughout the blogosphere, "How do I keep track of the online popularity of my website?" Now, a concrete answer has arrived to that question, in the form of the product known as Social Metrics Pro.

The best part of using Social Metrics Pro is its simplicity. This is what makes it possible for even the most amateur online marketer to use this tool and harness its potential to gauge the online popularity of their website.

Social Metrics Pro is driven by a dashboard that keeps track of the social status of the content on the website. The dashboard is simplified with a system of color coding. Different colors indicate the relative popularity of the posts. Reds indicate posts that are performing poorly on the social networks, while greens indicate posts that are performing well on the social networks. As the poor performing posts are worked upon, the reds turn into greens, which is a direct measure of the improvement of the social signals of the website.
Social Metrics Pro also allows the optimizer to directly transfer the output into a Microsoft Excel file. This can be used to further analyze the performance of the website. These files are viewable on all spreadsheet processors.

The best part of Social Metrics Pro is that it is available as a plugin. Once installed, it sits pretty on the taskbar of the browser, until it is called upon to perform its analysis. The plugin works for any blog that has been created on WordPress, upwards of Wordpress 3.2 version. Its access is also available through the admin dashboard of Wordpress as well.

There are small features that help the newbie optimizer immensely. For instance, the webmaster can choose to refresh their data. The frequency can be preset, which helps to give an updated version of the social networking status of the blog at any required time. The plugin begins performing as soon as it has been downloaded and installed. Once installed, the plugin keeps on updating itself. There are free lifetime updates provided with the plugin, and a dedicated technical support team helps people with any issues that they might have.

Our final verdict is that Social Metrics Pro is a great tool for people who want to tap into the potential of social signals to bring their website on the top of the search engines. If you have any apprehensions about its functionality, you might put them to rest as this is one of the easiest optimizing tools that we have come across.

 Republished with author's permission by Erik Badeaux




Monday, June 9, 2014

Advice That Every Home Business Owner Should Know


You need to have some knowledge of what to do and expect from a home business. You need to know what resources are available to you and who can provide you answers as to what you need for the future of your business. The tips below can help you start.

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Do not get caught up in multi-level marketing and get-rich-quick schemes. Your home business should be a legitimate idea, that sells a product or service. If you start gearing yourself towards what seems too good to be true, then you are spinning your wheels. Devise a solid business plan of your own and attain the resources to make it come to life.

You should never try to work for a company that has ethics and values that do not mirror your own. It is hard to convince someone to invest in a business idea or product that you are selling if they can tell that you are not a fan of it yourself.

If you are just getting started it is a good idea to offer something free to your customers. Many people do not want to invest their money into something they are not sure of, so offering them free products/services will give them an idea of what you are selling and let them know the quality of it.

Obtain all necessary permits and licenses. If you sell a product, you may need a state sales-tax certificate, and if customers visit your home, you may need an occupancy permit. License and zoning laws can be complicated but can usually be found online. If you're unsure, it's best to hire a lawyer. Obeying the laws will help you avoid being fined or even losing your business.

If it is possible, attempt to start your home business before leaving your current job. This will allow you to have a steady salary while you begin building the new company. This will also give you a cushion in the unfortunate, but realistic possibility of failure or even complete bankruptcy.

Take the time to showcase your knowledge of your product to others. Write online articles and put your contact information in them. Search for seminars that you can participate in and think of other opportunities to become involved. The reputation of your home business will increase the more you put yourself out there.

Use an attention-grabbing name for your website domain. There are many different websites and you want to make sure that yours stands out from the rest. A catchy name can be the perfect thing to get traffic to your site, it will be easy for a potential customer to remember and easy for them to access.

Find a home business venture that you are actually interested in! This will benefit you in the long run! Otherwise, working from home will be much less enjoyable and a more difficult task. To make a success determine your interests, goals and capabilities - before you become involved in any business!

Your home business website will benefit from things such as search engine optimization. Make friends with people in the same industry, so you can swap banner links with each other. This boosts your page rankings on major search engines, making your website a higher priority among search results. This is an excellent way to boost traffic.

As you have seen in the above tips, there is a lot of knowledge, you can acquire before starting and maintaining a home business, and it is this knowledge that can help you with your future. Do everything you must to ensure the success of your home business for the future.

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